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Seven B2B marketers rocking it on social media
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music. You might think of the B2C peeps as the cool kids,...
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Unlocking email marketing’s full potential with the human touch
On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email...
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How the GDPR promises to improve personalization
When the General Data Protection Regulation (GDPR) goes into effect in May, marketers will need explicit consent from EU residents to store or use any of their data. The regulation comes with a hefty...
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ClickZ’s top 5 tech predictions for 2018
It’s officially 2018 so it’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make...
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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole
Email marketing can result in an ROI of $40 for every dollar spent. But we often think about this powerful channel in terms of the marketer. What about the consumer? Sure, email marketing is all about...
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ClickZ’s Super Bowl LII winners, with a technology twist
Are you even a marketing publication if you don’t write about the best Super Bowl ads? We’re doing something a little different this year, though. In the past, we’d look at things like USA Today’s Ad...
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5 first-party data strategies to power your personalization
Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since...
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More data, fewer agencies: Key takeaways from Dentsu Aegis’ CMO survey
Technology is something of a double-edged sword for marketers. There are always shiny new objects (AI! VR! Blockchain!) that present new opportunities to wow consumers. But at the same time, there are...
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